In everyday life, we face our environment with several prior expectations about what we are going to encounter, for example, whom we are going to see most likely at a certain location. These expectations have to be weighted according to their probability, e.g., a student regularly entering our office will be expected with a higher probability than a shy colleague we rarely meet.
Blank, H., Alink, A., & Büchel, C. (2023). Multivariate functional neuroimaging analyses reveal that strength-dependent face expectations are represented in higher-level face-identity areas. Communications Biology, 6, 135.